The Name World Wrestling Entertainment / Federation, goes back decades as the most dominant force in professional wrestling history. For years it has remained untouched as the top promotion not only in the States but world wide.
The McMahon family business has been ontop for so long that the only real competition that they faced was the World Championship Wrestling during the 90's, But even the top ratings of WCW during the Monday night wars couldn't keep the McMahon family business down for the 3 count. The then World Wrestling Federation then ousted WCW from the wrestling scene by purchasing the practically destroyed product in 2001 and bringing the talent over to the WWF. The McMahon's showed no mercy to the talent of WCW, By turning the talent to enhancement wrestlers for the WWF's current roster at the time.
Since then the closest thing to competition for the later renamed WWE (World Wrestling Entertainment) was TNA Wrestling (Total Non-stop Action Wrestling), or other wise known as Impact Wrestling. The battle to match the product of WWE almost killed TNA, with TNA bringing in former WCW and WWF Creative writers and former in-ring talent to help give the company the edge over the WWE, but that was their biggest mistake. The WWE is now making that same mistake TNA had done by using outdated talent to cover up their lack of direction with young talent and talent itself. TNA now have corrected the errors of their former ways by going their own way and looking to the future instead of the past, which has ultimately revitalised their product.
The WWE started to turn down the wrong route around the year 2009, when they didn't start to build new main event talent ready to take over the lead roles, when the time came for the Cena's and Orton's to step down. The dependence on part time and past wrestlers has become so constant that any new star that is ready to take the jump to the main event is instantly knocked back by the 80's and 90's throwbacks such as Hulk Hogan and The Rock for example. Past wrestlers are already over, big time over, but the WWE still feels that they still need to keep winning matches to prove how good they are which shouldn't be the case. That means that the WWE wont let the older stars lose which in turn means that the new talent isn't get over.
Past wrestlers have paved the way for today's stars but there is no talent ready to take over the reins of the company if the old stars don't help to build the new stars grow or step aside for a new generation to begin. This will be the inevitable end for the WWE because there is nobody new to headline the events, to draw in the big money and lead the company to new levels never reached before. Some day there will be no more legends to fill up the PPV's with and that will be the time that everyone will see the damage underneath all of the cover ups that they have been hiding for so long.
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